Valytica
2026
︎ Brand Identity
︎ Motion Design
Making a mark in the ever-changing world of tech is not an easy one – and Valytica has risen to the challenge. Within one of the world’s most complex regulated water markets, Valytica has built a utilities operating system to help solve billing discrepancies and revenue leakage in the UK and Australia.
SO, WHAT’S THIS ALL ABOUT?
Valytica wanted a fresh, modern brand system for their go-to-market launch. The creation of a brand identity, motion assets, and the build of their new website* have been delivered as a precursor to the official launch of their product.
*Launch in ︎ August, 2026
Valytica wanted a fresh, modern brand system for their go-to-market launch. The creation of a brand identity, motion assets, and the build of their new website* have been delivered as a precursor to the official launch of their product.
*Launch in ︎ August, 2026
OKAY WAIT, WHAT’S THE STRATEGY?
The strategy landed on “namesake”. A visual world where their name would be clear and lead the direction of their brand. Leading with the design of their new logo, the visual identity was built on confidence, sophistication, and cleverness. Motion design was used to animate networks and digital intelligence layers that are used in their software, showing the layers that make 100-year-old systems operate like they’re brand new.
THE BRAND EVOLUTION
Clean and contemporary – using whitespace was a main focus for Valytica’s brand, with bright colours as accents.
Clean and contemporary – using whitespace was a main focus for Valytica’s brand, with bright colours as accents.
